Thirty cultural and technology trends which shape the e-learning environment

1) Video (flip camera, mobile devices, skype type communication)
2) Mass Customization + Software as Service (Saas)
3) 2 Way Communication (We the Media via blog and podcast)
4) Social Learning (Facebook + Ning + Wiki) John Dewey
5) Hands On Learning + Virtual Project Management
6) Information overload
7) Mobile and iPhone (Handheld)
8} Fundamental cultural and generational shift (Digital Natives)
9) Real time distance learning (Skype + Oovoo)
10) Findability for academic content
11) Entirely new communication + interaction + business models
12) Outsourcing in the labor force (Guru)
13) Simulation (World of Warcraft)
14) Crowd power and crowd sourced education (News, Digg, Yahoo Buzz, Threadless)
15) Short attention spans
16) Distributed content
17) Global/Local
18) Really Simple Syndication (RSS)
19) Widgets (Sprout)
20) Personalized + Socialized experience (Google)
21) Personal branding and slash careers (micro-enterprise, micro-sourcing)
22) New Organizations and Movements (Unconferences of every shape and variety, Tweet Ups, Coworking, Jelly, Tech Stars)
23) Micro-movements
24) Social sharing (delicious, Digg, Stumbleupon, DocStoc, Scribed) and social media optimization
25) Rapid pace of change
26) Freemium and hybrid business models
27) Corporate social responsibility and social entrepreneurship
28) Flat earth + Spikyness
29) User generated content (Amazon, wikipedia, flickr, Threadless)
30) Re-mix culture


Summary: How social media platforms can be used as a learning tool – and what some of the advantages and disadvantages are.

The debate surrounding social media as a learning tool is unlikely to abate any time soon. Is it just a distraction, or do the interactive educational tools available outweigh any disadvantages?

Social media platforms, such as Facebook and Twitter, are becoming steadily more integrated within a variety of apps targeted at learning. Real-time news feeds and instant accessibility make them a tool that can be used quickly and efficiently — but due to its changeable nature, it can be difficult for school systems to keep up and compensate.

What are some of the advantages and disadvantages of using social media in the classroom?

The pros of social media as a learning tool.

1.) It is a familiar tool.

Most of your students are on social networking platforms, and these services are already tools that students are generally comfortable with — and they can probably show you a thing or two in return.

2.) Improve your own knowledge and skills as an educator.

By learning how to use these platforms as a teacher, you are making yourself more aware of issues surrounding students today. If a student tells you a classmate is harassing them over Twitter — doing something called ‘tweeting’, how can you investigate the situation unless you know how to search profiles and send messages yourself?

3.) Resource availability.

From current news feeds, following public figures, learning a new language or improving software skills, there is an endless range of free resources available through social media — both linked and hosted. If you are looking for a debate, a video or commentary based on a recent news report, Facebook and Twitter’s search functions make them a valuable and free set of tools.

4.) Improvement of research skills.

Being able to find information online is a skill that is now important in the workplace — and one that can be taught through lessons designed around social media platforms.

5.) The improvement of communication.

If conducted within a controlled environment, then social media can be a way for students and teachers to communicate effectively. This could include sending out reminders, posting homework notes and organizing projects or events such as revision classes.

6.) Relevant, real-life learning.

Teaching students how to use social media in order to improve their job prospects can be extremely valuable. How do you find a job through Twitter? Who do you follow? Why do I need a LinkedIn profile?

7.) The promotion of digital citizenship.

Students have to learn about how to conduct themselves appropriately online. Not only do they have to face the consequences if they behave in ways that are considered cyberbulling, but it is also necessary for them to understand privacy policies and the transfer of data online. By using online platforms, these lessons can be integrated within a more traditional school curriculum.

8.) Engaging your students.

Gen-Y and younger generations are stereotypically portrayed as being glued to their gadgets, and are known for using such devices for social networking, games and entertainment purposes. Use this to your advantage.

9.) The ability to share learning material.

Social media sites including Facebook, Twitter and Pinterest are full of user-generated content, links and shared items. This can be used to your classes’ advantage. Why not create a Facebook group dedicated to your class, or set a task to research something across these networks?

10.) The potential to appeal to different learning styles.

Whether a learner naturally prefers kinetic, audio or visual learning, the varied types of media and information found on sites such as Facebook, Twitter and LinkedIn can appeal to a wide range of learner styles.

11.) Ease of access.

Social networking requires no expensive equipment or modern upgrades — all you need is a computer or mobile device with an Internet connection.

12.) Assisting shy students.

There are some students that find social interaction or contribution difficult — and engaging students through an online project can make this easier for them.

The cons of social media as a learning tool.

1.) The gimmick factor.

Unless the use of sites such as Facebook and Twitter are incorporated into a class plan in order to contribute towards an objective lesson aim, then it could become nothing more than a waste of time.

2.) Distractions.

Unless teachers properly supervise their students — and maintain control if the novelty of YouTube makes them too excited — it can be difficult to follow through with a lesson based on Internet research.

3.) The risk of cyberbullying.

Cyberbullying is rampant on social networks, and it is something teachers need to be aware of. Social media projects may not be confined to a classroom — and if this is the case, teachers (and potentially parents) need to monitor student activity for any signs of bullying.

4.) Limiting face-to-face communication.

If a balance is not maintained, then too much technological input can have a detrimental effect on social skills that children need to learn.

5.) The need for schools to research, understand and implement.

Educational establishments are slowly making their presence known on social media for advertising and information-based purposes. However, it requires a good level of technical understanding to use and maintain social media effectively.

6.) Continual social media change.

There are constant changes to platforms themselves and their security settings — of which schools and teachers must keep up to date with and act accordingly.

7.) The need to manage multiple sites and keep updated.

If schools decide to make use of these platforms, pages and profiles should be updated in order to prevent them becoming stagnant.

8.) The possibility of malware infections or phishing scams.

Social networks are now a breeding ground for scam artists to lure both children and adults to exchange personal information or in order to gain access to a computer network. Educational establishments need to be aware of this risk and monitor their usage accordingly.

9.) The need to filter and plan.

Schools have a duty of care to their students, and as such, the use of social media platforms has to be planned and executed appropriately in order to protect children from inappropriate communication, images or video. Several options are available, such as YouTube for Schools.

10.) Inappropriate content sharing or exposure.

It is important for children in school to be protected from inappropriate content; but it is also necessary for teachers to monitor what they are sharing between themselves. It is not only a matter of duty to students — but protecting yourself as the teacher responsible for them.

11.) Controlling device use in class.

Teachers have to grow eyes in the back of their heads — and when mobile devices are used in class, the need for continual monitoring and regulation increases.

12.) Exposing the ‘haves’ and ‘have nots’.

Once you introduce social media use in to a classroom, then unless the school has the facilities to supply each student, it is sometimes the case that students are asked to bring their own device. This in turn can highlight divides between students who can afford certain devices, and those that cannot.

Social Media in Education

Posted: August 3, 2012 in Uncategorized

Social Media in Education: The Power of Facebook

As a teacher and a new mom, it didn’t take long for me to find Facebook(1) as a supplement for my stunted social life. And as any FB user knows, once you join, you become inundated with photos of new babies, comments about friends’ recent bodily functions, quiz results, and mysterious requests for farm equipment or mafia weapons.

But beyond the posts I saw that made me laugh, cry, and wince, I soon learned that Facebook was also a place of professional learning and development.

I began sharing with other teachers and educators what were working, what news I’d read, what blog post I’d written, my indignations, and my victories. Soon my small pool of professional friends bled into my small pool of personal ones. And so I also discovered that Facebook was more than just a means to learn about friends professionally and colleagues personally: It became a way to publicize the issues each of us felt deserved advocacy.

Potent Proof

A couple recent models of this education advocacy on Facebook that come to mind may be different in intent, but they both have something in common: the use of 21st century tools to move mountains.

Example One: Buffelgrass shall perish

To say the Buffelgrass Shall Perish fan page(2) is the mastermind of Tucson teacher, Brian Kievit would be inaccurate according to the enthusiastic middle school science teacher. It was, he admits with a smile via Skype(3), “one-hundred percent student created.” In true problem-based learning format, the science teacher asked a group of eighth graders at his school to pick a problem in their local community and solve it.

They picked Buffelgrass, that fast-growing, flame resistant menace which is cheaply imported by some states (listen up Texas!) as inexpensive erosion control and cattle feed. But, like something out of a B-horror film, it devours the natural habitat, stealing water and sucking the nutrients from the ecosystem, and has a shelf life seemingly longer than a Twinkie. In other words, after we’re dead and gone, it will be Twinkies, cockroaches, and Buffelgrass left behind.

But once the students had discovered the plague-like weed, they weren’t sure how to spread the word of its horrors. One student declared that they “needed to get the word out.” After all, “knowledge is power.” Which was when they decided to create a Facebook page devoted to the threat. They soon posted a a rap song(4) on YouTube(5) and using Facebook, the small group of grime fighters update on their progress in educating the nation about this ground cover of evil.

Brian Kievit’s project was all about student choice, the scientific method, and getting the word out to different states — courtesy of a little 21st century know-how. In so doing, he created a learning community, and nurtured what many teachers scratch their heads to achieve: students who love the learning process.

Using the social networking tools of our age, this one Tucson teacher and his small group of students began to educate politicians, farmers, and Facebook fans like me. Using 21st century tools, they have become advocates for their own local community.

Example Two: Teachers’ Letters to Obama

And then there are those who are using Facebook to be advocates for their larger educational community.

Anthony Cody(6) began his Teachers’ Letters to Obama(7) Facebook campaign as a personal outlet, a diary entry that soon grew into a movement. And as a result of that movement, twelve of us have been granted a conference call with Arne Duncan himself to discuss concerns and suggestions for Obama’s blueprint(8) for revising the Elementary and Secondary Education Act (ESEA).

Perhaps you’ve heard of the Teachers’ Letters to Obama campaign. Perhaps you’ve even submitted a letter. If you have, you should know that you’ve become a part of a chain that has led to Arne Duncan’s office itself. For from the time you added your thoughts to the discussion post, your drop in the puddle joined with others to create a pool of possibilities.

What began as a discussion page for teachers to write their experiences, concerns, and suggestions, soon found their way to a congressman and bada-bing, bada-bang, a door opened and a conference call was scheduled between Duncan, Cody, and company — a small panel of teachers representing all walks of education life from all over the country.

The group doesn’t represent a particular political group, union stance, philosophy, or agenda. We come from different educational backgrounds and paths, from all regions and economic brackets. Some are award-winning teachers and some represent everything from rural to urban, from high performing to “failing” schools. In all, we are a slice of the teacher profession in a snapshot.

But while twelve teachers will be speaking, it is almost 2,000 educators whose voices will be heard. And it’s all due to the use of 21st century tools. On Facebook, Cody sent out a survey using SurveyMonkey(9) asking teachers to help whittle down the list of topics most frequently brought up on the Teachers’ Letters to Obama page to the ones they found to be the most important. The group formed a ning(10) to help hone in on issues, to analyze the phrases from the ESEA blueprint together, and discuss the most innovative solutions from teachers in order to suggest to Duncan. They used Elluminate(11) to meet each other on a virtual platform, planning this collaborative conversation with the secretary of education, bringing the voices of teachers to the policy table.

Our discussion is waiting to be slated, and I assure you, Edutopia reader, that I will update you with its results.

Advocacy in Action

We are no longer “just teachers.” We each have the power to change our small and greater worlds by using social networking to get our voices heard. The power of social networking can at times be unforeseen, but it is clearly a tool for advocacy at every level in education.

The bottom line is this: Anyone can be involved in solving the problems of our era. With 21st century tools, a small group of students can stand up to the devastation of nature, and a small group of teachers can be strengthened by the shared opinions of a larger group and take a stand against the devastation of certain policies that may control our practice.

A Different Standard of Beauty: Winning the Loyalty of the Indian ConsumerSocial Media Marketing for the Beauty Industry: Reaching Your Audiences
A Different Standard of Beauty: Winning the Loyalty of the Indian Consumer
As leaders in the beauty industry, we have a shared mission: to convince consumers, specifically women, that they can transform themselves into the outward beauty ideal — with the aid of our products, of course. Don’t we?

I’m going to step out on a limb here and say, no, our mission is entirely different.

Anyone can sell a hot trend, a gimmick, a quick fix. The real challenge, the true task at hand, is to empower women with the knowledge and tools to express their innate beauty to the world, no matter where it may be, every single day. Unfortunately, we have some pretty powerful forces working against us.

From the earliest days on the playground, little girls learned what is pretty and what is not. Before we even need training bras, standards of beauty are established by our environments and reinforced by our mothers and grandmothers, who teach us their own beauty ideals. And, just in case anyone is as strange as I was to believe her auburn hair, green eyes, fair skin and tomboy tendencies could be beautiful, Hollywood steps in to destroy such absurd notions and remind us that beautiful is tall, thin, blonde and busty — period.

This is not a strictly American phenomenon. I have traveled the world and talked with women struggling to meet the standards their societies have set for them. Across cultures, women are striving for their own ideal of beauty, and are willing to do nearly whatever it takes to achieve it, from skin-lightening treatments in India to eye-shaping plastic surgery in Asia. Tapping into this demand in other cultures is a no-brainer for global brands.

But foreign manufacturers have learned the hard way that simply implementing traditional Western business models with traditional brands and benefits fails in other societies. This has proven true in India, especially. As one of the fastest-growing beauty markets in the world, global brands and manufacturers are eagerly seeking to win the loyalty of Indian women. The failure to understand the daily, often pragmatic needs of these women has sabotaged the efforts of many leading manufacturers to tap into a unique opportunity to establish a remarkable level of brand loyalty.

India’s woman is unique. She relies on generational age-old beauty secrets and places a high level of importance on aesthetics and daily beauty routines. She likely lives in cluster, multigenerational homes and communities that share a variety of resources, cultural practices and wisdom geared toward refining 4,000-year-old traditions. Change, new products included, is often met with skepticism.

There is a real opportunity in India. As leaders in the beauty industry, we can realize the kind of brand loyalty that spans generations. Great. But ultimately —what does this accomplish? What does this do for our Indian consumer? Simply talking about selling products is selling women short everywhere.

What I am most interested in is empowering the Indian woman with products that provide convenience, safety, health and dignity. I want to reach Indian women with the message that beauty does not exist as a single standard, no matter what Hollywood — or Bollywood, for that matter — may say. Women everywhere have the right to enhance their own standard of beauty in a way that makes them confident and proud of who they are. Why can’t we be the ones who tell them so?

# # #

Elle Morris has beauty in her blood. As Vice President and General Manager of LPK Beauty, both clients and friends know her as a “beauty junkie” with an innate understanding of how the notion of beauty translates from culture to culture. Throughout her career she has helped to build and revitalize beauty brands around the globe, working with partners in North America, Latin America, Asia, Europe and India. At the HBA Global Expo, she will be speaking on Wednesday, June 29th, in the session Reaching the Indian Consumer.

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Twitter vs. Facebook: You must choose a side »
Social media makes beauty a breeze
It’s no surprise that the beauty industry is big business. There are currently 750 plus unique beauty brands.

If that’s not astonishing, how about the fact that there are 250,000 plus beauty salons in the United States?

And people are buying into it, literally.

In the U.S. alone, $59 billion is spent annually on beauty products and services. That number multiplies by more than five times when you account for worldwide sales, which come out to an incredible $250 billion per year.

These companies, along with independent beauty professionals, are realizing the importance of social media in relation to the beauty industry. Social tools like YouTube, blogs, and Pinterest are certainly keeping us connected, but can they also make us more beautiful?

Hair- and makeup-related videos have exploded on YouTube. In the top five searches on YouTube, as well as Google, women are looking for beauty tutorials, advice and information. Beauty gurus record videos such as “How to create the perfect smoky eye,” “How to curl your hair with a flat iron,” and “How to duplicate celebrity looks,” and upload them to the popular video-sharing website.

Once uploaded, these videos have the potential to receive hundreds, thousands and sometimes millions of views. A beauty video can go viral in a matter of days or even hours, racking up views due to people spreading the link through social networks like Facebook, Twitter, Pinterest and others. YouTube users can watch, comment and post video responses.

This environment provides an interactive virtual experience for what was once confined to makeup counter consultations and “playing beauty parlor” at sleepovers. Instead of lamenting that you wish you knew how to apply the perfect red lip, you can now visit YouTube and find a slew of step-by-step video instructions.

The beauty community Makeup Alley is also becoming an increasingly dominant source of beauty product information.

Makeup Alley users can create accounts, post photos, rate products, comment, interact with one another through message boards, and more. Products are rated on a scale of one to five “lipsticks,” so that users can learn about products before buying, and rate and comment after making purchases.

Pinterest is another social media tool creating beauty frenzy. Users can create boards for different makeup and hairstyle inspirations.

Because Pinterest is a community that encourages sharing and “re-pinning,” photos have the potential to be spread across a large audience over a short period of time.

If the photos are properly linked, that means traffic back to the sites and blogs to which the photos originated.

Blogs are the most powerful source of beauty information, and are two times more likely to drive buyers to making a purchase than magazine ads. Writers of these blogs, or beauty bloggers, post about products, tutorials, recent trends, techniques, and more. Links to posts are spread via Twitter and Facebook, and photos from these blogs are “pinned.”

Businesses that promote via their own blogs have the capability to provide information about their products and services to a willing and interested audience.

Another route a company can take is to enlist the assistance of beauty bloggers. By giving these bloggers a product or service and asking them to write about it, companies will receive publicity and attention from the blogger’s audience, who may be intrigued enough to visit the company’s website and possibly make a purchase.

What does this mean for boutiques and beauty business owners?

Great things.

There are many opportunities available through these online resources if you are willing to jump on board. Get involved with the appropriate social media outlets available to you and your business. This will strengthen your brand and online presence, creating fans and followers.

In addition to developing interest and reputation for your products and services, it will also convert to sales.

As the popularity of social media networks continues to rise, let your business lead the pack by joining forces with social media as soon as possible. Through doing so, your company will stand out above the rest — and look more beautiful than ever.

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22 Trends in Education

Posted: July 31, 2012 in Uncategorized

Twenty two trends in education technology, e-learn and distance learning,


Here are some of the “key emerging technologies” that ed tech group thought were very possible education technology trends in the not so distant future (here is the formal Horizons 2009 report)

1) Audio seminars/podcasting
2) wikis
3) blogs
4) collaboration tools/sites
5) mobiles applications/cell phones as personal learning devices
6) microblogging + twitter
7) flip cameras + youtube
8} facebook
9) student oriented portfolio
10) digital storytelling
11) citizen journalism
12) geotagging
13) social bookmarking
14) blended learning (hybrid courses)
15) blackboard
16) virtual world
17) jinga webcasting (???)
18) iphone mobile outreach
19) small screen learning objects
20) screen casting
21) camtasia
22) hi def video conferencing [not buying it]

Technologies with Education Application in the Report:

Voice Thread
Adobe Buzzword
Google Docs
Mind meister
iCue (created by NBC for social studies)
Classroom 2.0
Flat Classroom Project
Project New Media Literacies
Swift Classroom
Youth Media Exchange
Global Kids in Second Life

Education Technology Trends in the Report:

• Dealing with Ambiguity
• Collective intelligence (wikipedia, Amazon suggestions, Netflix suggestions). “How we answer questions. Not all questions have factual answers. More qualitative than quantitative. Students need to be able to answer these questions too.”
• Visualization tools makes info more meaningful for both text and data sets. (Wordle + Wasabi for finance +
• Mobile phones changing incredibly fast (change after a year…whole generation of devices) Iphone (shake, touch) “More like little computers, and less like telephones.” Applications

3 Year Time Frame for Educational Technology Trends

• Cloud computing like Twitter (3 year timeframe)
• Geo-everything + geo-tagging. For instance trip to a botanical garden or Urban Spoon (3 year timeframe)
• The personal web. Flips the nature of the web. We can personalize to whats interesting + most important to us. Easy publishing like blogging. Also media aggregation services. Also collaboration tools + collaborative authoring tool. Collaborative textbooks via Flatworld Knowledge. Also page flakes and netvibes for project resources. Like a portal. Also personal learning environments and personal learning networks.

Far time horizon for education technology trends

Semantically aware applications. Applications can understand the meaning of text. (Turkey bird vs. Turkey the country) Trip It: the online travel iternaray uses this to some extent
• Smart Objects (2 dimensional barcode, can take a picture which leads to a URL. Like tagging the world) For instance a tire that knows it needs. Or in a science lab that says “don’t mix.” Libraries could use this by embedding smart technology (for instance location based–its been mishelved). Blocks on TED talks. Also smart clothing.

Challenges in Education Technology and New Media

• Changes in scholarship (recognize + reward)
• Meaningful assessment. Better data mining (current systems, can’t keep up)
• Need to keep up with mobile.

Advances in virtual communication and changes in consumption patterns increasingly affect adoption of new business schemes. 

 The future can’t reveal itself, but some of its major trends can be noted. Weeks earlier when speaking about Internet Day, we highlighted the enormous changes that web brought into the current scope of business. Today we would like to share our perspective on its future.In the short and medium term, the horizon of corporate innovations includes a number of trends, which, driven by technological development, are changing the present way of thinking and running business. Their consequences are just beginning to show, however it is important to note that many of these trends challenge our classical notion of production and consumption. That’s why business leaders should carefully observe and study them to anticipate future economic scenario.Here are some of the most important trends,> Virtual communication. More and better. Remote communication will continue to experience improvement. According to Forbes analyst Rita McGrath, improvement of 3D technologies and other systems of software commands recognition (gesturing, voice, etc) will further facilitate creation of virtual teams. In line with this, the increasing quality of all forms of telepresence will provide even greater tendency for outsourcing.> Complementarities and competence: while technological advances increasingly foster subcontracting and outsourcing, experts anticipate that large companies will not only continue to exist alongside entrepreneurs, but will use them to reinvent themselves. This is due to the structures of small, digital work communities, which are – and will be – more flexible and permeable to changes.  Simultaneously, boundaries between certain sectors of the economy diffuse. The most significant example of this is online payment system, a niche equally tempting to banks, credit cards and telecommunication companies.> Biometric data and systems. Greater integration. Not only information on customers is more accurate, but also its integration with more sophisticated treatment systems enables the creation of more specific products. A good example of this is nearly 9,000 apps on health, which Apple currently offers. According to the consultant Tim Sweeney, this trend will increase; therefore, applications based on personal biometrics are included as one of the trends that will significantly affect businesses of the future. For this reason, it is likely that certain products that today seem revolutionary (such as items that include sensors to measure vital signs and communicate those wirelessly) will extend to all sectors of economy.> From “have” to “access”. The fourth big “trend” of the new digital economy implies a new way of consuming and, as such, will have effects on all stages of production and circulation of goods. “On demand” technologies, initially confined to the entertainment audiovisual industry, will extend into a wide range of products and services. In general, access to goods and services will be more important than their direct ‘possession’. In our virtual age, there are some who consider the verb ‘to have’ obsolete.Assumptions and realitiesFaced with a scenario determined by accelerated transformations, it is likely that many business leaders feel overwhelmed with the amount of technology-related information, whose data is constantly changing. However, it is much more interesting to analyze trends in the light of a single fundamental question: how can they be incorporated to restate a business plan and make it more profitable?In search of this answer, experts advise to be well informed (that means to have access to a variety of sources on technology and business) and, above all, be prepared to contrast ingrained assumptions with undeniable course of economy.

Makeup & Cosmetic Business

Posted: July 5, 2012 in Uncategorized
Home Business Center: How to start a home business

Start a Makeup / Cosmetics Business 1-2-3

Makeup artists are in high demand in a variety of different fields: from television to salons to weddings to modeling agencies to advertisements and more.

Each state has its own licensing requirements, but generally makeup artists will need to complete training, pass an exam and work a certain number of field hours in order to receive a cosmetology license.

Start by contacting the Board of Cosmetology in your state for requirements and procedures.

Use a cosmetics business plan to outline the steps needed to become a makeup artist. Or maybe you are interested in opening a cosmetics store or starting a makeup line?…

Steps to Starting a Makeup Artist Business

1. Acquire the education and training you need to become a makeup artist. Once you complete your training and hours, you can take the cosmetology licensing exam and obtain your license. You will also need a business license, which you would apply for after you register your business with the county clerk’s office.

2. Next, establish a business bank account. This way, you can take payments from clients while keeping business and personal finances separate. Consider accepting credit cards from customers, as this can greatly increase your income.

3. Manage business finances with easy-to-use accounting software. You’ll be able to track income and outgo, but also invoice clients, manage customers and print tax reports. You may also want invoice software.

4. Purchase the makeup artist supplies that you need. There are also some great online resources for airbrush makeup and private label mineral makeup that you can sell under your own name.

Basic supplies include brushes, makeup kits, containers, disposable applicators, brush cleaners, alcohol, sponges, eyelash curlers, etc.. but also general business supplies like business cards, business forms and a business phone line.

5. Set up a company website using a professional free website builder. A website is an inexpensive marketing tool and is ideal for displaying images of your location, staff, your background, a list of services you provide, a map to your office, coupons, client testimonials, etc..

6. Having contacts in the field can greatly help your career, so volunteer and internet when you’re getting started. The connections you make can pay off later in more clients and less ad costs. If you need help writing a business plan, use the cosmetics business plan template.

Getting Started:

Become a Makeup ArtistGet insider tips from Emmy Award-Winning Makeup Pros and save yourself a lot of time and money. Avoid common mistakes and get the answers you need to get your business profitable – quickly. Find out:

  • What types of makeup and application tools you should have in your professional makeup kit, what other supplies you need to get started – and how to launch with little or no money.
  • Information on getting permits, a license, other legal requirements, where to find suppliers, how to set up a storefront or work from home.
  • As Seen in Oprah's NewsletterHow to identify potential clients, get creative marketing ideas and prepare promotional materials that land you jobs. Plus how to create a professional portfolioand do a client presentation that will impress people so you don’t have to do a hard sales pitch.
  • Makeup artist invoice template, press releases and cover letters included.

Go!Makeup Artist Start-Up Guide

Cosmetics Marketing and Advertising Techniques

1. Your Portfolio:

Start by building your portfolio. New clients will want to see your “work”, and pictures are a great tool for demonstrating this. Also get testimonials from past customers if you can. If you are just starting out without any customers, you can volunteer at local fashion shows to build up your portfolio.

2. Business Name Ideas for Makeup Artists:

Your company name is also important in marketing. A good business name tells people who you are, shows how you differentiate yourself from the marketplace and determines how the public perceives you. Use the free business name generator to help you come up with a name for your cosmetics business. An impressive logo is also important – a picture is worth 1,000 words. Design your own logo for cheap.

3. Makeup Artist Business Cards:

Have business cards and brochures printed to introduce your business (See cosmetics brochure designs). Partner with local businesses offering similar beauty services to yours – but not directly competing with you (i.e. tanning salons, hair or nail salons, spas, etc..). Ask if you can leave a few business cards or brochures with them in exchange for handing out their brochures/business cards to your clients. You may want to offer a first-time buyer discount in your brochure to attract new customers to contact you.

4. Write a short press release to your local newspaper (here’s how: press release writing tips) announcing your new business and the services you offer. Include a limited offer or details on a special event you are hosting that will make your story interesting. The more interesting the story, the more likely the newspaper (or magazine) is to print it. Remember – this is FREE advertising, so use it to your benefit. You can submit more than one press release, and you can contact your local radio and TV stations as well.

Other public relations strategies you can use to get free advertising for your cosmetics business:

5. Write articles. You don’t have to be a professional writer, but you can get free press and draw in customers by sharing helpful or interesting information in your area of expertise. Articles can be short, and you can submit them to multiple article directories online for free. See how to write articles to get customers.
6. Use social media. Twitter and Facebook can get you a lot of free publicity when used correctly. The key is to combine useful content for your readers in addition to promotional efforts.
7. Start speaking. Many women’s organizations or community groups like to have speakers at their meetings or events. Look for groups oriented toward fashion, beauty and women’s interests, and you get free publicity for your business by giving a brief and informative presentation or workshop. This also helps establish you as an expert in your field. Get free advertising with public speaking.
8. Want people to find your website in the search engines? Get listed in 20 search engines for free or in 300 search engines for $4.

Finding Cosmetics Jobs & Customers

Job Search  
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Whether you want to find customers or do freelance work as an independent contractor, online job sites can be a good way to find work and clients.

Why? Some companies looking to hire may be open to outsource to an independent contractor because they don’t have to incur hiring fees. You can also set up a partnership where you pay them a referral fee for any customers they send you. See also: Find Freelance Work Online

Cosmetics Business Associations

  • Personal Care Products CouncilThe Personal Care Products Council is the leading national trade association for the cosmetic and personal care products industry and represents the most innovative names in beauty today.
  • Independent Cosmetics Manufacturers and DistributorsICMAD is a non-profit group that offers services to innovative cosmetic companies to help them succeed in the highly cometitive cosmetic market.
  • Organic Consumers Association Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety, industrial agriculture, genetic engineering, children’s health, corporate accountability, Fair Trade, environmental sustainability and other key topics.
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